what makes a good brand ambassador?
February 18, 2016
Michael Jordan and Nike. Nike and Michael Jordan. The two are synonymous; a positive branding agreement for both the celebrity and brand. Dare I say, when Nike signed Jordan in 1984, one of the biggest celebrity endorsements was born. And, the arena for brand ambassador’s forever changed.
why you should hire an event planner
January 18, 2016
It never ceases to amaze me when I hear people say—why on earth would I hire an event planner…when I can do it myself? Or, my personal favourite…event planning is easy. All you have to do is book a venue, order some food and invite people.
2016 Experiential Marketing Trends
January 04, 2016
With 2015 coming to a close, and we are about to embark on a new experiential marketing year, I’d like to discuss some of the trends that I believe will impact the 2016 event marketing world. Kindly find below, JGK’s top five experiential trends: