New Firm Banks On Experience

At JGK Integrated Solutions, “experience” is a pivotal word.

JGK Integrated Solutions is in the experiential marketing business, creating events of all kinds to bring consumers and brands face to face.  It’s a kind of marketing that is becoming more and more prominent in many company’s brand plans, and for good reason, says JGK founder and owner Jim Koufis.

“In today’s incredibly noisy marketing universe, experiential marketing breaks through like nothing else,” he says.  “It creates interactive, tactile, emotional relationships between brands and  their target customers, and the results are phenomenal.”

Experience, and lots of it, is also something that Jim and his team bring to their work.  Jim has been in management in the event marketing industry for nearly two decades.  In that time, he has put together a wide variety of projects for some of ’s largest and most successful companies, Microsoft, Subaru, American Express, Bell and Unilever.  He also ran GM Canada’s ground-breaking cross-country autoshow activities for many years.

“Experiential marketing can be vastly more complex than traditional advertising, and without proper oversight, it’s easy for a project to get out of control,” Jim says.  “You have to know the ropes in order to get the job done right, on time and on budget.  We know the ropes, which is why we call ourselves Your  Experiential Marketing Professionals.” 

All that expertise and experience are already paying off for Subaru , who hired JGK Integrated Solutions to help analyze the return on their marketing investment at this year’s auto shows.  JGK created a special promotion involving an electronic questionnaire to help Subaru gather information about brand awareness purchase intent and much more.  As with every project they take on, JGK’s objectives were to deliver great value, outstanding ideation and flawless execution, all at a competitive price.  Based on their client’s reaction, they succeeded on every count.  

“JGK Integrated Solutions is able to deliver real value, working within our tight budgets,” says Elaine Griffin, Subaru ’s manager of public relations.

CONTACT: Jim Koufis at 416-720-3296 or jim.koufis@jgksolutions.com and sign up for our Experiential Marketing eNewsletter and get a FREE Event Marketing audit of all of your face-to-face marketing activities.

Imagine what they can do for you.

 JGK is a marketing services agency specializing in the integration of experiential marketing solutions that strengthen our clients' businesses. JGK services include communications and strategic planning; meetings and events; trade &consumer shows and exhibitions; environments; learning and performance improvement; and digital solutions.

The company's continued growth has been driven by our clients' need for a strategically capable experiential marketing resource that consistently delivers creatively daring, high impact marketing solutions that can be measured. With the effective global reach to deliver wherever our clients need to be, JGK provides brand communications support for the world's most valuable brands.