Experience Counts: Automotive Product Launches
Put your brand in the driver’s seat.
Jim has a proven track record in the automotive sector and understands what it takes to provide a seamless experience from start to finish. He has been involved in successful product launches nationwide for some of the world’s leading automotive brands including Ford, Lincoln, Subaru, BMW and General Motors.
When considering the logistics of a launch, Jim takes a “no compromise” approach. The emphasis is on providing a comprehensive, high-quality package including travel arrangements, audio visual staging, transportation, vehicle logistics to an experience that is custom designed around a client’s key messages.
Ford sees us as a true partner always ready to approach a challenge in an innovative way. We have assisted them with several highly successful product launches including the 2008 Escape crossover vehicle, 2015 F150, 2020 Maverick, 2024 Mustang Mach-E, Lightening and Pro Super Duty F150 and executed press conferences across Canada for Lincoln Continental.
To launch Ford’s Sync technology, we developed a unique experiential event to which key social media influencers were invited to activate elements of the Sync system.
For maximum brand engagement, we use highly trained brand ambassadors to be sure the front-line experience with a brand is a positive one.
Our strategic, creative and measured approach ensures that a customers’ experience of the brand tells a story that they will never forget.
