Experience Counts: Experiential Marketing
Maximize return on brand interaction.
Experiential marketing is a great way to establish an emotional connection with consumers. We take a ‘try before you buy’ approach to brand interaction. If you can create a connection with a consumer, chances are they’ll remember your brand and choose to interact with it in the future. If done right, this can have a significant impact on ROI.
We successfully launched experiential campaigns for Ford, Lincoln, Loblaw Companies Ltd., CAA, Forester Insurance and Bell. When Morris National launched Mike & Ikes new Tropical Typhoon candy, we were instrumental in developing a campaign that provided a mobile interactive experience for children.
JGK reinforced the brand and tagline “FLAV UP” and made it cool and fun for consumers to interact with the brand. The aim was to make sure they would look for and buy it once they left the initial experience.
We took a similar experience approach to interaction with brands such as Nescafé and So Good. Brand ambassadors were hired and trained to assist with sampling programs at selected retail outlets throughout the GTA.
Brand ambassadors also played a key role in the launch of Bell Canada’s wireless networking product Business Internet Unplugged. We developed a series of Demo Days that took place in selected southern Ontario shopping malls. Brand ambassadors were hired to engage target customers and educate them about the product’s key features and benefits.
Getting a product or service in front of consumers really reinforces the power of experiential marketing. You can’t get this kind of bang for your buck any other way.
