Ford and JGK’s BIG Day!

Can I just say…a lot went down at The Canadian International AutoShow (CIAS) on February 12th. Not only was it a ‘BIG’ day for Ford of Canada, the automotive industry and Toronto—it was also a pretty big day for JGK Integrated Solutions.

 The CIAS began with an opening ceremony, followed by a keynote speaker and a press conference.  Ford of Canada kicked things off with a series of ‘BIGs.’ Not only were they the first automotive company to speak to the media (there were 20 that day), it was a global presentation with the key note speaker being none other than—Joe Hinrichs, Executive Vice President and President, The Americas, Ford Motor Company.

mustang-gt-product-launch-joseph-hinrichs-multimaticWait, there’s more… Hinrichs had a surprise announcement—the new 2017 Mustang GT supercar will be built in partnership with Multimatic, in Markham, Ontario. Lastly, the final big, in the series of big, was Hinrichs and Ford of Canada’s President and CEO Dianne Craig unveiled the new Mustang GT. Now, that’s a lot of ‘BIGs’!

In the event business you always strive to ‘get it right’ for your client. But when you have: every major TV station, automotive journalist, and business writer in the audience; the eyes of the world on your press conference, a high profile speaker AND, it’s live…it can be a little stressful! I probably don’t need to mention, a lot can go wrong when you require the seamless coordination of people and technology. But I’m pleased to say, my team worked together and pulled it off by orchestrating a flawless 10-minute presentation.

event-marketing-press-conference-torontoHow did we do it? The best advice I can give and I believe it always comes down to this—it’s all in the details and no detail can be too small. So, when you’re in the planning phase, this includes both technical and client rehearsals, take your time to ‘get it right.’ All this prep time will pay-off and lead to a polished event. As for the CIAS Press Conference, I’m thankful everything went off without a hitch; which I attribute directly to all the time my team invested in every aspect of execution—from the music, lighting, audio, speaker support, computers, right down to Hinrichs’ speaking notes on the teleprompter.

With the success of the press conference behind us, I’m looking forward to the events that lie ahead of us this spring and certainly any more ‘BIG’ that may come our way.

jeseph hinrich product launch Toronto event marketing

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