How To Leverage The New World of Brand Experience...

In a marketplace full of competing messages, it’s essential that a customer’s experience with a brand is a positive one at every touchpoint of an interaction.

For event planners and marketers, the challenge is real.

How to make your brand stand out to ensure the customer experience is so engaging that they will be motivated to take the next step towards a purchase decision.

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​Learn tips from the pros and find out:

  • ​Why brands ranked as experience brand leaders are likely to boast a 25% higher customer loyalty rate 
  • ​The one thing that 77% of brands see as essential to their marketing strategy
  • ​How to use experiential marketing to motivate customers to make a purchase decision
  • ​How to leverage the power of strategy to make your next event an engaging and memorable brand experience

About the Author
— Jim Koufis —

Jim Koufis

Managing Director Jim Koufis is a seasoned marketing professional known for his ability to position products so that sales explode and brands achieve an impressive presence in market.

Koufis has handled almost every type of marketing project at some point throughout his career and has worked with some of the world’s preeminent corporate brands as well as some of Canada’s largest and most successful companies.

During his tenure at MacLaren McCann, Koufis received the Harrison K. McCann Leadership award for outstanding contribution, development and leadership. Koufis’ branding expertise at trade show exhibits have been recognized with awards for the Best Integrated Multi Media and Best in Class. Of late, the Canadian Public Relations Society’s Toronto chapter has awarded JGK’s clients the silver medal for Best Use of Media Relations (over $50,000) and an ACE Award for recognizing excellence in public relations. In addition, another one of JGK’s clients has been nominated in the Best Use of Media Relations (Over $50,000) category.