Some of Canada’s most influential and highly respected automotive journalists gathered in Moncton for the 7th annual EcoRun.
The annual event is hosted by the Automobile Journalists Association of Canada (AJAC) and showcases 20 eco-friendly vehicles including hybrids and diesel-fueled powertrains from a wide range of automakers. In a time of rising gas prices, consumer demand is increasing for more environmentally-friendly vehicles. Participating journalists and event partners hoped to answer the call to provide Canadians with an improved driving experience that is easier on the vehicles as well as on their wallets.
The event started on June 21 and took place over two days. Journalists had a chance to drive a wide range of vehicles over a distance of 560 kilometres including strategic stops in Saint John and Fredericton.
JGK Integrated Solutions managed logistics for the event – no small feat considering the wide range of vehicles involved and number of stops along the way.
The drive event began with an opening ceremony held at Moncton City Hall featuring the mayor of Moncton, Dawn Arnold, who waved the ceremonial green flag. From there it was off to southern New Brunswick with a final stop in Fredericton on June 22.
The journey included strategic stops at numerous charging infrastructure stations. New Brunswick has proven to be a real leader in eco-friendly technology and has installed about 100 charging stations throughout the province.
As much as the event was about “real world” driving and fuel statistics, there was also plenty of room for play. Several of the social events were organized around the dinner hour to give everyone a chance to interact. Participants were also given the chance to experience the New Brunswick lifestyle through fun activities including a whale watching boat tour on the Jolly Breeze, horseback riding and canoeing at Snider Mountain and archery lessons.
But what’s an automotive event without a little friendly competition between journalists? The grand finale to the annual event is the announcement of the Canadian Fuels Association Green Jersey winner given to the most eco-friendly driver throughout the event. This year’s winner was Jim Kerr – a Saskatoon based journalist.
The 2018 AJAC EcoRun is supported by its key partners: Natural Resources Canada (NRCan), Canadian Fuels Association, CAA Atlantic Club, Michelin North America (Canada) Inc., NB Power and Tourism New Brunswick. A special shout out as well to event sponsor FLO – Canada’s largest electric vehicle (EV) charging network – for providing extra charging stations when needed.
The event surpassed all expectations due in no small part to the role of EcoRun logistics manager and Managing Director of JGK Integrated Solutions Inc., Jim Koufis. To find out more about the event and Jim’s role in its success, check out the editorial in Autofile.ca.