The pressure was on this week for JGK Integrated Solutions who was onsite managing the global event logistics for the 2020 Ford Escape SUV reveal.
What do you do when you’ve got 5 minutes to dazzle a room full of automotive media? And, your events are being held simultaneously across 3 time zones and 4 continents? It’s a lot of coordination and you could say…it involved a ‘little’ sweat but you execute, and you dazzle.
On April 2, 2019, 10:45 a.m. (EDT) at Ford’s Canadian headquarters in Oakville, Ontario, Ford Motor Company revealed the 4th generation 2020 Ford Escape SUV. The other events took place in the USA, Europe, China and Australia. I’m delighted to report the reveal went off without a hitch.
For a First Look at the 2020 Ford Escape, here’s one of our local journalists Eric Novak in action.
When constructing this event, it was crucial that the site was as sleek as the product we were launching; JGK kept this in mind for the staging design and lighting as well as ensuring the vehicle was on site and ready to go.
To implement any event let alone one that touched 4 continents collaboration with our partners was integral in the success of this launch and JGK was proud to be part of this effort with our long-term partner Freeman Audio Visual Service.
The 2020 Ford Escape SUV launches this Fall and in the interim, we’re looking forward to pulling together the logistics to create a memorable experience for the Canadian media. Stay tuned for details of this epic journey!