I had the best time this week working in Vancouver at the Automobile Journalists Association of Canada (AJAC) EcoRun.

When Ford of Canada launched their All New 2015 Focus, the experience we created to showcase the brand and its

So…how does one go about creating an experience? But not just any experience—it has to be memorable—and, there has to

I love my job. I have great clients and I’ve been able to create some very memorable experiences with them

Did you know… There were over 125 exhibitors at the Canadian International AutoShow (CIAS)? More than 1,000 vehicles were showcased

There are many factors that are within my control (somewhat) to create a memorable product launch for my clients but

When Ford of Canada is your client and they ask you to create an experience that demonstrates just how tough

Can I just say…a lot went down at The Canadian International AutoShow (CIAS) on February 12th. Not only was it

I hate winter driving! But let’s face it, living in Canada there’s no way to escape the joys of icy

I’ve been asked many times…What is experiential marketing? I will explain and I’ll give you an example using one of