Experiential Marketing and the Business of ROI
Back in January, I wrote about some of the experiential marketing trends for the upcoming year; one of which, wasRead more.
Experiential Marketing Toronto Style
As an event marketer, I’m in the business of creating memorable experiences. If you’ve been reading my blog, you’re probablyRead more.
Event Planning in Montreal Creates a Guinness World Record
If you want to know about record-breaking facts and achievements, I bet the first place you would look for them,Read more.
Planning an Outdoor Marketing Event & the Pan Am Impact
In keeping with the subject—and season, of planning and marketing an outdoor event I’d like to follow up last week’sRead more.
A Tool for the Event Managers Tool Box
I plan a lot of outdoor events. It doesn’t matter if it’s winter, spring, summer or fall—at JGK there’s typicallyRead more.
Colour Tips for Event Marketers
Regardless of whether you are designing a trade show booth, or planning a product launch, when used properly, colour hasRead more.
Twitter…Every Event Marketer’s Best Friend
Anyone in the experimental marketing business will tell you there’s been a bit of a social media revolution in ourRead more.
Event Planning Venue Checklist
When planning your event, its success, in part, is dependent on the venue. So when trying to determine your location,Read more.
On your mark, get set…let’s EcoRun
I had the best time this week working in Vancouver at the Automobile Journalists Association of Canada (AJAC) EcoRun.Read more.
Experiential Marketing Fun Ford Style
When Ford of Canada launched their All New 2015 Focus, the experience we created to showcase the brand and itsRead more.
Experiential Marketing = Creating an Experience
So…how does one go about creating an experience? But not just any experience—it has to be memorable—and, there has toRead more.
Built in Oakville 4 the World
I love my job. I have great clients and I’ve been able to create some very memorable experiences with themRead more.
Did you know…?
Did you know… There were over 125 exhibitors at the Canadian International AutoShow (CIAS)? More than 1,000 vehicles were showcasedRead more.
Mother Nature Helps BF Goodrich Launch KO2
There are many factors that are within my control (somewhat) to create a memorable product launch for my clients butRead more.
Creating the Tough for Ford’s F-150 Launch
When Ford of Canada is your client and they ask you to create an experience that demonstrates just how toughRead more.
Ford and JGK’s BIG Day!
Can I just say…a lot went down at The Canadian International AutoShow (CIAS) on February 12th. Not only was itRead more.
Effective Experiential Marketing
An article in CMO by David Saef, EVP of Strategy & MarketWorks GES caught my attention—I liked the way Saef’sRead more.
Ford’s Winter Driving Tips
I hate winter driving! But let’s face it, living in Canada there’s no way to escape the joys of icyRead more.
Event Marketing 101: Back to Basics Ford Style
I’ve been asked many times…What is experiential marketing? I will explain and I’ll give you an example using one ofRead more.